Our Great Big London Beer Festival Week
We had an incredible week last week at the Great British Beer Festival and the London Craft Beer Festival.
So, we're going to keep things simple. Read on for our five highlights of both festivals, and lots of photos of lovely people drinking beer!
1. The Five Points House of Beer
This year, we took on a vault space at the incredible London Craft Beer Festival! It was truly incredible to welcome thousands of drinkers through the doors of our vault in the wonderful venue of Tobacco Dock.
The Five Points House of Beer hosted 9 lines of beer, pouring our new Festival Series range (a Cherry Sour collab with Fierce Beer Co, Summer Wit and DIPA) our latest mixed fermentation sour release from our Barrel Ageing Program, a Summer Porter collab with Partizan, and some Five Points faves: Derailed Porter, JUPA and XPA.
We also invited festival-goers to join us in a tongue-in-cheek worship of cask ale: Five Points Best, in particular. Footprints led you up to the instruction on the floor which read STAND HERE. Upon which, a spotlight would shine, a ‘Hallelujah!’ soundtrack would play, and Best was illuminated in shining glory. Cask is Best!
Seeing everyone’s surprised faces was pure gold. Hats off to the Friday night crew that hung around for hours to give a resounding cheer each and every time someone stood on that mat!
2. Cask, Alive and Kicking
It was great to experience such a fantastic reaction to Five Points Best, not just at London Craft Beer Festival, but also at the Great British Beer Festival. Thousands of you stopped by our Cask (and Keg!) Bar at GBBF, and chatted to us about cask beer, your opinions on its future as a category in the beer industry, and why its so special to you.
Keg beer is great, but cask beer is, too
3. We’re Not There Yet, But We’re Making Progress
A huge highlight of the Great British Beer Festival this year, was the commitment laid out by CAMRA (the Campaign for Real Ale) and SIBA (the Society of Independent Brewers) to ban sexist beers at their festivals.
We’ve all seen them, right? Sexist beer labels, often depicting scantily clad women, have permeated beer marketing for too long. It’s 2019. We don’t need sex to sell beer; beer should sell beer.
We can all do more to make the beer industry a more inclusive, welcoming place – a place that appeals to everyone, regardless of gender, race or sexual orientation. We’re not there yet, but we’re making progress.
4. The Beer Community is Full Of Lovely, Friendly Faces
Beer festival season: it’s a busy one. Shout out to all of the hardworking events staff, brewery teams and festival organisers that make it all come together. And, everyone that keeps on smiling regardless of late nights, long days, and lots of beer. Although, not the worst job in the world, being surrounded by all that amazing beer…
Here’s just a few of the folks in particular that made our festival week even better. You guys rock.
5. Five Points Pale Wins Silver
We were so chuffed to win Silver for Five Points Pale in the Golden Ale category at the Champion Beer of Britain Awards! It’s an achievement that we’re really proud of – Five Points Pale is our flagship beer, the first beer we brewed, and accounts for over 50% of the beer we sell and our customers drink.
The award for Five Points Pale, and all these photos, in fact, reflect the hard work of our incredible team of brewers. Without them, we’d have no beer to pour at festivals. No Pale. No Best!
And, in fact, we couldn’t do festival season without every single department in The Five Points Brewing Company. Everyone, from warehousing to logistics, packaging and quality control, finance and sales, all play such a crucial role in getting the job done during one of our busiest times of the year.
A dude called Aristotle once said, “The whole is greater than the sum of its parts”. We reckon the man has got a point there.
Thanks for a great week everyone.